It's no secret that people color their hair. In fact, in the US alone, an estimated 1/3 of women over over the age of 18 and 10% of men over the age of 40 use some type of hair dye (Source). Whether you do it to look younger, to balance your color, or to change up your style, one thing is certain: It's frustrating when your hair color doesn't turn out quite how you wanted it to.
Why didn't coloring your hair work correctly?
There are plenty of reasons why your hair color doesn't "stick" or turn out quite the way you wanted it to. Problems such as letting the color process too long (or not enough) or not lightening enough before coloring are reasons that people commonly cite when talking about hair coloring (you can learn more about those here). However, one issue that is often overlooked is that of brassiness.
Brassiness refers to the look your hair gets when dye doesn't have the chance to go through all of the necessary color development stages. This phenomena is caused by the reaction between your hair and the different chemicals and minerals that your hair comes into contact with (Source). The biggest culprit? Chlorine.
Chlorine strips your hair of the natural oils that lubricate and protect it and it weakens the proteins that keep your hair healthy (Source). This causes your hair cuticles to become exposed and weak, which makes your hair become dull, dry, and rough. Ultimately, this prevents your hair coloring treatment from working properly.
How can chlorine affect my hair coloring if I don't jump in a pool before or after coloring my hair?
Due to its disinfecting properties, chlorine can be found in tap water—which means that when you shower, you are showering in chlorinated water (unless you have an expensive water filtration system attached to your shower). In fact, the Maximum Contaminant Level for chlorine in drinking (tap) water established by the Environmental Protection Agency (EPA) is 4 parts per million (PPM) (Source), which is 4x the amount of free chlorine concentration the Center for Disease Control (CDC) recommends for swimming pools (1 PPM) (Source). The water in your home may also contain minerals like calcium, copper, magnesium, and lead, which help exacerbate the problem (Source).
How do I exfoliate the chlorine from my hair so that I can improve the chances of my hair color treatment working correctly?
This is a question we hear quite frequently. In fact, a simple Google search of the term "How do I get rid of the chlorine in my hair?" pulls up numerous results with multi-step processes that include everything from purchasing expensive dechlorinating shampoos and conditioners to soaking your hair in a mixture of vinegar, tomato, and lemon juice (Don't believe us? Here's one article of many detailing the different approaches to removing chlorine from your hair). These remedies may work in the short term, however, they fail to address one glaring problem: When you rinse the shampoos, conditioners, dyes, and home remedies out of your hair, you are doing so with chlorine and mineral rich water. So, when you go to color your hair after using a traditional shampoo and conditioner, there are still trace amounts of chlorine and minerals leftover from the tap water that are working against you.
If it sounds like an annoying, vicious cycle, that's because it is. But you no longer need to worry, because we're here to free your hair from the cycle.Dchlorin8 was specifically developed to eliminate the need for expensive dechlorinating shampoos, conditioners, and home remedies. As an all-natural, leave-in conditioner, Dchlorin8 can be applied right before you color your hair and right after you shower, and because it does not need to be rinsed out of your hair after being applied, you're not exposing your hair to the chlorine and minerals in your tap water. So you can ditch the vitamin C spray, the expensive shampoos, and the other bundled products that you used to use to treat your colored hair, and just buy a bottle of Dchlorin8.
If you ask us how to exfoliate the chlorine from your hair so that you can improve the chances that your hair color treatment will work correctly, we'll tell you to try Dchlorin8.